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发表于 2012-10-17 20:34:30
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How to become a Freelance Copywriter_0
How to become a Freelance Copywriter
The Internet has dramatically altered the world of communications and business. It has endless amounts of information and created a multitude of new ways to generate money. Copywriting is one field that is finding great success on the Internet. Freelance copywriting is attracting more of an audience because the freedom and control it offers. Freelance copywriters have a strong desire to succeed and steer their own career. They mix their own experience and skill with proven copywriting techniques to create a thriving freelancing business. The Internet offers copywriters this freedom. Freelance Internet copywriters can work on more projects and have more opportunities to generate a greater income than their regularly employed positions. Copywriters write the written content on most advertisements. They help create most radio commercials, television ads, newspaper cut outs, direct response mail ads, web content, and Internet sales letters. Freelance copywriters work for a variety of different clients. They can handpick their work and structure their schedules around their lives. Successful freelance copywriters need the Internet and skill. Good freelance copywriters see themselves as lifelong students, so continue to educate yourself and increase the quality of your product. Writing everyday and reading books from the experts will also help your business. A copywriter must be able to sell their client's products; otherwise they?re just a writer. An important step in copywriting is audience research; you must know your audience in order to be successful. You need to figure out how they are best reached and what medium to use. Research is an important but often overlooked step. You should also know which market you wish to write for before you start your new career. Some copywriters write many different markets, where others specialize into one small field like writing web content. No matter what you do, you should always a be a little flexible despite how specialized you become. Here are some more pointers on how to get started as a freelance copywriter: 1. Network. It is very important to get your name out into the market and network with other copywriters. You can create strong networks by attending seminars and interacting with other freelance copywriters, exhibitors, and speakers. Even though you're working on the Internet, it?s important to remember your local market as well. Keep an eye on your local paper and take notice of any new businesses that may need your services. You can also join you local chamber of commerce and make connections with other local businesses. 2. Build a Portfolio. Your portfolio will give potential clients a chance to preview your work. It also helps build their confidence about hiring you. Make sure to include samples of your best work, testimonials from previous clients, and a sales letter explaining your credentials. Your portfolio needs to be neat and professional in order to be effective. 3. Develop Unique Sales Techniques. Freelance Internet copywriters need to have a set of developed and proven advertising techniques. Your business will see success if you can sell a product well, but it will soar if you can do it creatively. These were just a few pointers on how to become a successful freelance copywriter. Hopefully they helped you. Freelance copywriting is an exciting career, so go ahead and do some more research to see if it's right for you. |
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